Alexandria Perel-Sams

Alexandria’s full-service studio, Aperel Atelier, is located in San Antonio, TX. If you’re in need of a skilled and knowledgeable designer for your next project, Alexandria can bring your vision to life!

Her strong passion for fashion began at the age of six when she completed her first sewing project, and she has continued growing throughout her career.

Alexandria has accumulated a wealth of experience in the industry over the years. She has designed clothes for the retail market for the past 7 years, honed her alteration techniques for the feature film 21 Grams, worked as both a stylist, photographer’s assistant, and model for the 2003 issue of International Design Magazine (London), and so much more.

Alexandria studied fashion design under Frances Harder, the author of Fashion for Profit, while living in Los Angeles. She contributed to the design and creation of clothing for celebrities such as Ashley Simpson, Steven Tyler, and George Clinton, and for The Wayans Brothers’ appearance on MTV’s Total Request Live while working with the Bohemian Society. ... view more »

Her strong passion for fashion began at the age of six when she completed her first sewing project, and she has continued growing throughout her career.

Returning to Memphis from Los Angeles, Alexandria interned at Theatre Memphis under the award-winning costume designer Andre Ward, where she developed her skills in garment construction and sewing techniques for various fabrics. She then served as wardrobe assistant at Ballet Memphis, where she worked on designing and altering bodices, dresses, trousers, jackets, and other garments for multiple performances.

Alexandria’s next position was as the Wardrobe Supervisor with Norwegian Cruise Lines in New York, where she was responsible for tailoring, alterations, and care of multiple garments for the twenty dancers of the on-board stage shows.

In New York, Alexandria sought opportunities to further continue her education in the industry. She worked with the casts of Wicked, Spring Awakening, Grease, and Little Mermaid at LaDuca Dance Shoes of New York, owned by Phil LaDuca, the designer of the premier flexible character shoe of the dance and theatre world. She also worked at Yvette Helin Studio, constructing built-to-order costumes valued at over $10,000 individually, including life-size costumes of Nickelodeon characters Angelica and Chucky, and Jimmy Neutron of the show Jimmy Neutron, and many more.

Alexandria expanded her repertoire by entering Carsten Aveda Institute of New York, an international education center for cosmetology and aesthetics, and currently holds licenses for cosmetology in Texas, Tennessee, New York, and North Carolina. She has studied and earned certificates in Hair Extensions, Japanese Straightening, and Makeup application. Alexandria also gained experience in makeup application for stage for both large and small venues, working with MG Hair and Make Up and participating in two bridal fashion weeks and operating a booth for two years at the NYC Make Up Trade Show.

Alexandria has extensive experience in hair styling, blow-drying, color and highlights application, Japanese straightening treatment, Brazilian keratin straightening treatment, and perms from working at HairMates of New York/Tokyo and Java. She is a member of the National Honor Society Psi Chi for psychology majors and studied at the University of Memphis, California State University at Los Angeles, and Catholic University of Lille, France. She is also a member of the IATSE Local 484 Union, which represents the technicians, artisans and crafters in the entertainment industry.

After eight years in New York and world travel throughout, Alexandria now shares her passion and offers her expertise in San Antonio, TX. Her work is beloved by local theaters and clients alike. Her more recent projects include tailoring for NBC’s Young Rock Season 3 and doing wardrobe for the 2024 Beetlejuice the Musical.

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Artist Statement of Work

Tell us about your work (style, approach, philosophy, subject and/or theme):

As a fashion design artist, I weave together technique, imagination, and passion to create one-of-a-kind clothing pieces that transcend mere functionality. Through meticulous hand-painting, intricate embroidery, and deliberate embellishments, I transform fabric into wearable art. Inspired by the intersection of texture, color, and form, my designs blur the lines between fashion and art. Each piece is a canvas, telling a story of creativity, craftsmanship, and attention to detail. From the subtle nuances of hand-painted hues to the tactile richness of embroidered threads, every element serves as a testament to the human touch. My artistic vision is rooted in the belief that clothing can be both beautiful and meaningful. I strive to craft garments that not only adorn the body but also evoke emotions, spark conversations, and foster connections.

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Alexandria Perel-Sams

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Artist Statement of Work

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