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Francisco embarked on a remarkable journey to redefine the quality of leather craftsmanship in the United States. Coming from a family that founded one of the largest horse saddle factories in the world, Francisco has always been immersed in the art of leathercrafting. Recognizing the growing demand for high-quality, custom leather products, they established their workshop in San Antonio, Texas, a city famous for its rich leathercrafting tradition. Their mission was clear: to provide exceptional leather goods tailored to the unique preferences of discerning customers. From the beginning, Francisco’s dedication to old- school craftsmanship was evident. He meticulously sourced only the finest materials, ensuring that each piece not only met but exceeded expectations. His passion for leatherwork and commitment to quality quickly won the hearts of customers, leading to a wave of positive referrals nationwide. What truly set Francisco apart was his innovative approach to customizing leather guitar straps and his mastery of working with rattlesnake skin . Word spread quickly, as musicians and celebrities sought his expertise for unique, high-quality straps that reflected their personal style. Soon, custom straps were adorning the guitars of renowned rock stars and country music legends, marking a significant boost for his brand. As demand for his products grew, Francisco expanded his offerings, creating standout items such as belts and leather hunting gear, th ... view more »
MORE ABOUT THIS ARTIST
Artist Type: Visual Arts: Craftsperson; Leather Craftsman
Artist Statement of Work
Tell us about your work (style, approach, philosophy, subject and/or theme):
Tannare was founded by Francisco Figueroa and Cindy Jennings at a time when most of America had given up on producing handmade leather items in the USA. As a third generation leather maker, Francisco grew up in a family that was well known for creating some of the best handmade saddles available anywhere in the world. As times changed and the market moved towards production in Asia, he refused to give up on his passion for leather. Francisco and Cindy wanted to provide quality made leather goods, made in the USA, for those that demanded it. They decided to set up shop in San Antonio, a city that had long been famous for its leather craft, and create custom leather goods to order. With a focus on old world style craftsmanship and quality materials, the results made an impact with customers. It wasn’t long before word got around about the quality of the items that they made and soon, custom leather guitar straps were being ordered for big name rock stars and country singers. Shortly thereafter, they created a few products that made waves in the marketplace and they started to sell items across the United States. Some larger brands were impressed by what they saw and the business grew to include private label production as well. Tannare leather remains a family owned and operated business. We haven’t forgotten where we came from and what matters most. We stand behind every item that we make and take pride in our manufacturing. We are a San Antonio company and are thrilled to offer our goods, made right here in the USA.
