Ruben Luna

Ruben Luna (b. 1974), aka ‘Gacho Style,’ is a self-taught contemporary artist born and raised in San Antonio’s South Side. Luna creates work exploring the theory of Rasquachismo. He draws inspiration in the creative challenge of generating new mixed-media objects through various techniques, often incorporating crude or the most basic of materials. Luna offers nostalgic tributes to the people, phrases, and things with creativity found in his hometown’s working-class Mexican American communities. His work is often playful, but at its core, it reveals the ability to be resourceful and “make do.” Each piece is a practice in problem-solving, overcoming aesthetics for the necessity of function combining inventiveness, ingenuity, and improvisation.