Ford Holiday River Parade

Presented by The San Antonio River Walk Association at River Walk, San Antonio TX

Nov 27 2020
Ford Holiday River Parade

The Ford Holiday River Parade is a San Antonio tradition that kicks-off the lighting of the River Walk, and the holiday season. The parade features 29 illuminated floats decorated for a new theme each year.

Join us for the 40th Anniversary of the Ford Holiday River Parade!

Seating at Arneson River Theatre & on a 4-mile route on the River Walk.

Ticket prices range from $15-$43 and are sold on-line beginning July 7th, 2020, at Seven free seating areas are on the parade route (bring your chair) from North of Martin St. to Lexington St. Bridge and North St. Mary’s St. to Lexington St. The majority of restaurants on the River Walk offer dinner packages.

100,000 lights

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$0 – $43

    Official Website


  • Nov 27, 2020 at 06:00 pm - 09:00 pm (Fri)

Additional time info:

5 PM, gates open for access to the River Walk

6 PM-7 PM, Christmas Concert for ticket holders in the Arneson Theatre

7 PM, Lighting of the River Walk

7-8 PM, Televised Parade, KABB/CW35, Santa on the last float

6-9 PM, Parade on the River Walk for attendance in person

* Event durations (if noted) are approximate. Please check with the presenting organization or venue to confirm start times and duration.


River Walk

602 E. Commerce, San Antonio, TX 78205

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