Willie Salas is the founder and creative designer behind El Guapo Fabrication. His laid back attitude allows his creative juices to flow, as you can tell by the name, he doesn't take himself too serious. Make no mistake, maintaining your company's logo and image are his top priority. He likes to see small businesses succeed and take chances on themselves. I have worked with artists such as Hailey Marmolejo, Albert Gonzalez, Analy Deigo and Cruz Ortiz.