Alejandro began his journey in photography at 8 with B/W film. He studied System Analysis at the University of Francisco Marroquín, Guatemala City, and launched the city's first Mac Users Group in 1988. He furthered his education in Photomechanics and Art at Pasadena City College. By 1993, he was at NBC Channel 6 in Corpus Christi as a Live Graphics & Camera Operator and worked at Grunwald Printing as a specialist. He later shifted to San Antonio in 1995, joining Clarke Printing and later founding a Digital Design Studio, Advance Productions. In 2000, Alejandro served as the Creative Director at Ricos Products Co., influencing iconic snack packaging for over two decades. He renamed his studio to HDmedia in 2003, producing stories for nine of the leading National Hispanic TV Shows. He crafted the documentary “Lifting the Faith” in 2009, capturing Guatemala's Holy Week. In 2016, Alejandro established a comprehensive production studio in San Antonio, earning several accolades including the ISP International Society of Photographers.