MEDIA | FASHION | ART | DESIGN | BUSINESS | GAMING | NFT

Project Rare is the creative brand of tomorrow, focused on pushing future culturenomics. We are Texas-based digital and experiential creatives and we highlight local popular culture and creators.

Originally created by multidisciplinary artist and entrepreneur
Joey “Asteroid” Asturias

Evolved from the clothing brand formerly known as “Rair Threads”, which was born in a UTSA dorm room back in 2018 as part of a business class assignment, and ultimately a life-long dream.

Hispanic-owned business.
#LoveAll