The San Antonio Stock Show & Rodeo is one of the largest livestock shows and rodeos in the country. Started in 1950, the annual event takes place over two-weeks in February. The rodeo’s permanent home is the AT&T Center.

Since its inception the Stock Show & Rodeo has grown and developed over the years. In 1984 the Rodeo began a scholarship program for students interested in pursuing agricultural degrees. Since then the association has committed over $64 million dollars through scholarships, grants, endowments, cattle auctions and other means. In 2003, with the addition of the AT&T Center, the adjacent Freeman Coliseum became available to add on-site access for retailers to sell western wear, furniture and other items during the annual rodeo. The San Antonio Stock Show and Rodeo is one of the top five The Professional Rodeo Cowboys Association (PRCA) rodeos in the nation.