The Story of Ruta Maya International Headquarters: Ruta Maya Coffee Company was founded in 1990 in Austin, Texas on a simple premise — to create a marketplace of superior products produced in Latin American countries and to return to the producers of those products a fair portion of profits generated. The Ruta Maya guiding principle is “Oportunidades para las Americas,” (Opportunities for the Americas). Ruta Maya Coffee Company has emerged from a tiny operation to a well established and highly respected business in Texas. Our line of products embodies Mayan, Mexican, Ecuadorian, Cuban, El Salvadorian, and Nicaraguan cultures working together with Texans to foster a universal message of respect and friendship through economic cooperation. Ruta Maya imports 100 percent organic Arabica coffee beans that are shade-grown by a cooperative of farmers in the highlands of Chiapas, Mexico — the land of the ancient and modern Maya. This coffee has exceptional richness that combines ancient growing techniques with gentle roasting to extract the ultimate in coffee depth and flavor. The carefully harvested green coffee beans are imported to Texas, where they are custom-roasted to exacting standards and packed fresh daily. The Ruta Maya product line includes certified organic coffee in medium, dark, and espresso roasts. Ruta Maya and the farmers in Chiapas adhere to these principles and goals: to produce organic, shade-grown coffee among and in rotation with other food crops, which enables farmers to sustain and replenish the land for future generations while helping to promote conservation of natural resources. And also, to help identify, distinguish and empower the Mayan farmer as a viable economic force within the community.