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Alejandro’s passion for photography began at the age of 8 when he worked with black-and-white film. He later pursued System Analysis at the University of Francisco Marroquín in Guatemala City, becoming one of the country’s first Mac Users in 988.
His education expanded to Photomechanics and Art at Pasadena City College. By 1993, Alejandro worked at NBC Channel 6 in Corpus Christi as a Live Graphics and Camera Operator and as a Pre-Press specialist at Grunwald Printing.
In 1995, he moved to San Antonio and joined Clarke Printing as a Pre-Press Specialist and high-end scanner Operator. Then, he founded Advance Productions, a digital design and photography firm.
In 2000, he became Creative Director at Ricos Products Co., the famous snacks and Nacho international company, where he left a lasting mark on the iconic packaging working for over two decades.
In 2003, he rebranded his design business as HDmedia, branching into video production for nine major National Hispanic TV shows. In 2009, Alejandro produced the acclaimed documentary “Lifting the Faith,” chronicling Guatemala’s most important celebration, Holy Week.
By 2016, he had established a full-service video production and photography studio in San Antonio. He received numerous accolades, including recognition from the International Society of Photographers (ISP) and three Emmy awards. His most recent achievement is entering the film community with his debut feature film, *My Rocking Chair*, as both Director and Cinem ... view more »
MORE ABOUT THIS ARTIST
Artist Type: Media Arts: Filmmaker, Graphic Artist, Media/Visual Communications, Producer; Multi-Disciplinary: Multiple Art Forms; Other; Visual Arts: Mixed Media Artist, Photographer; Packaging Designer
Artist Style: Visual Art: Contemporary, Documentary, Experimental, Landscape/Cityscape, Portraiture, Still Life
Artist Medium: Audio/Sound; Computer; Film; Photography
Artist Statement of Work
Tell us about your work (style, approach, philosophy, subject and/or theme):
As a multimedia professional, my expertise lies in exploring and manipulating the myriad ways visuals and sounds intersect to create compelling narratives and impactful presentations. With an emphasis on innovation, I delve deep into the essence of my client's needs, molding them into dynamic visual stories. Innovation with Light: Assessment of natural and artificial light sources. Expertise in manipulating light to evoke emotions and enhance storytelling. Provision of solutions that maximize the effectiveness of available light. Music Editing and Adaptation: Music selection tailored to the specific style of the customer or product life style to be projected. Proficient editing techniques to ensure smooth transitions, appropriate mood setting, and resonance with target audiences. Synchronization of visuals and music to provide cohesive storytelling. Dynamic Video Motion: Creation and management of dynamic video sequences. Implementation of movement techniques to ensure fluidity and viewer engagement. Use of advanced video programable Gear as well pos-tproduction software and tools to bring stories to life. Focused Subject Presentation: Detailed analysis of the primary subject to determine optimal presentation techniques. Emphasizing the subject through techniques like depth of field, framing, and lighting. Ensuring the subject remains the focal point, irrespective of surrounding elements. Attention to Detail: Rigorous review processes to identify and rectify any overlooked elements. Consideration of minute details, from background elements to texture nuances, to create a polished final product. Expert Color Correction and Grading: Utilization of advanced color grading tools to enhance visual aesthetics. Detailed color correction to ensure accuracy and vibrancy across all visual elements. Ensuring consistent and harmonious color palettes throughout the project. In every project, I bring a fusion of passion, skill, and dedicated focus. My holistic approach ensures that each element, from the wide angle to the intricate details of macro photography, aligns seamlessly with the client's vision. Whether it's a product showcase, a personal project, or a brand advertisement, my goal is to translate ideas into a visual engaging experience.